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Day To Night Style

Project Type

Marketing Capsule Collection

Date

June 2024

Location

New York City

Day-to-Night is a capsule collection featuring elegant yet fun tops designed for the woman-on-the-go to be able to seamlessly transition from day to night.

Responding to customer feedback we recognize that there’s a gap in the end-use our clothes offer. Madewell is strong in the casual, day-time wear category but there is an opportunity to build out an evening-wear collection. With this new end-use we hope to stay with our customer throughout their day, and make them choose Madewell for more than one occasion.

Day-to-Night offers chic, versatile tops that blend comfort and style. The collection caters to the woman who values fit, quality, and an effortless look.

With an emphasis on figure-flattering silhouettes and sophisticated details, Day-to-Night reimagines classic pieces with a modern twist. Whether she’s heading from a busy workday to a spontaneous evening out or enjoying a casual dinner with friends, these tops will elevate her style with ease.

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